Monday, 07 January 2019 16:49

Business Strategies For Growth: Creating A Mobile First Business Model

It does not take a business or marketing expert to realize that our society is shifting. Consumers are spending more and more time on mobile devices and less time interacting with more traditional forms of media. For today’s edition of our business strategies for growth series, we are talking about the need for your business assets, like your website, to be more than just mobile-friendly, but actually designed for mobile first.

Consumers And Their Phones

A study conducted by Flurry indicates that consumers spend upwards of four and a half hours every day using the internet on a mobile device. That is nearly 20 percent of your total day being spent on your phone or tablet. These consumers are not just browsing, either. Purchasing decisions are being made on a mobile device. This year on Black Friday more than one third of all online purchases came from a mobile device. This is up about 5 percent from Black Friday sales in 2017 and we can expect to see this continue to increase. Mobile device shoppers spent more than $2.1 billion on Black Friday this year. Those dollar signs alone are enough to encourage business owners to consider new or improved business strategies for their mobile presence. Let us talk about how to implement mobile first business strategies.

Implementing Mobile First Business Strategies

Recent research is showing that consumers are interacting with brands no fewer than 6 times before making a purchase decision. Most, if not all, of these vital interactions are happening online and on mobile devices. Implementing mobile first business strategies is more than just designing a responsive website. A failure to adapt to the digital landscape of 2018 will result in not only consumers, but also resources like Google, turning away from your business.

1. Don’t Rush To Customer-Facing Solutions

When implementing mobile-first business strategies, we are quick to jump to customer-facing solutions. However, this can lead to internal breakdowns if your business is not set up to integrate with more technically advanced programming. You will want to assess your current state of mobile-friendliness, identify points of weakness within your operation, and address those before you create anything that benefits the consumer. You new and improved business strategies are likely to fail if they are not built from the inside out.

2. Optimize What You Have

The idea of a mobile-first business strategy has many companies rushing out to speak with mobile app developers, thinking this will solve all their user-experience problems and keeping them in pace with the competition. In many cases, a mobile app is not necessary, though. Even if you have the budget for a mobile app, consider optimizing your current assets first. What is the mobile user-experience like on your website? Can customers make purchases or get in touch with you easily? Does the site provide all the information a customer might need in a way they can easily access and digest? Creating a mobile-friendly space within your current assets will serve you much better in the long run than ignoring what you already have and opting for the next big thing.

3. Invest In Quality

Technology-related business strategies are rarely cheap and, in all honesty, probably should not be. When you are considering mobile-friendly tools or technology, make sure you do your homework before investing any time or money in them. Not all technology vendors are created equal and you want to make sure that no time or money is wasted on an inadequate tool or product.

4. Leverage Customer Data

Last, but not least, if you want your mobile-first business strategies to truly be effective, you have to be able to identify and respond to pros and cons quickly. Leverage your user data to ensure you are providing a solution that serves your customers in the best way possible. Using analytics, reviews, and other tools to gauge user experience can help you navigate the ever-changing digital landscape and stay ahead of your competition.

The Key To Business Growth

The key to success as a business owner is having intimate knowledge of how well your business performs in the current environment. Identifying potential weaknesses before they become problems it the ultimate way to implement business strategies that will help your organization succeed.

To learn more about mobile-first optimization and other business strategies for growth, contact Portocol today.