Monday, 10 December 2018 21:14

Business Strategies For Growth: Using Your CRM System

As the owner or decision maker in a small business, the responsibility of growing resides in your hands. You can read all the books and attend all the conferences where experts skim the surface of what it takes to grow successfully, but without investing time and effort into the proven business strategies that help businesses grow, you won’t achieve the success you’re looking for. In this series we’re discussing the tried and true strategies that businesses can take advantage of to grow and scale successfully. Today, we’re talking about how to use your CRM system to grow your business.

What Is A CRM System?

Your Customer Relationship Management system can be your business’ most effective tool for acquiring and keeping customers. Regardless of whether you’re using a major player like Salesforce or a smaller scale tool, your CRM system is designed to help you manage and improve your customer relationships. It costs three times as much to attain a new customer as it does to keep a loyal one, so facilitating high-quality relationships is essential to a business’ success.

Your CRM And Your Sales Funnel

When it comes to implementing business strategies designed for growth, it isn’t about the latest and greatest technology or tactic. Growth is about having a solid foundation upon which you can expand. Consider your sales funnel.

Maybe it starts with a call list. Some people on that phone list will move through your sales funnel, while other will become dead leads. In addition to your call lists, you may have employees out networking and meeting potential leads that need to be followed up on. How do you keep track of your potential and actual leads in a strategic way that allows you to effectively move them through your sales funnel?

This is the problem your CRM is posed to solve.

Turning Your CRM Into An Effective Business Strategy

Business strategies, like building relationships through your CRM, have to be executed with care. Simply having a CRM system and inputting information won’t turn it into a tool you can leverage for growth. The beauty of the right CRM is that it doesn’t require tedious maintenance to be turned into an effective strategy.

Your CRM provides a central location to store customer and prospect data, track interactions, and share all the information across your sales team. With all of this information you can ensure that every new interaction with a customer or prospect is personal and relevant, helping you build a relationship with your customer base.

Further, you can automate processes within your CRM to ensure that no relevant opportunity is missed to interact with a customer. Effective use of your CRM along with other business strategies designed for growth allows you to stay one step ahead of customers and prospects as they make their way through the sales funnel, thus, providing you the opportunity to strategically speed up the cycle and close leads faster.

Incorporating Your CRM Into Your Business Strategies For Growth

As a business owner, you are responsible for leading your team toward success. There are many different business strategies that can help you achieve the success you’re looking for. The best place to start when looking at the next steps to move your business forward is the tools you already have in place. Are you using your tools, like your CRM system as effectively as possible?

If you’re looking for more tips, methods, and training to help your business achieve strategic growth, contact Portocol Business Strategies today.