It does not take a business or marketing expert to realize that our society is shifting. Consumers are spending more and more time on mobile devices and less time interacting with more traditional forms of media. For today’s edition of our business strategies for growth series, we are talking about the need for your business assets, like your website, to be more than just mobile-friendly, but actually designed for mobile first.
It is widely accepted in the business world that hiring a business coach is an effective strategy to help business owners reach the next level. When you are ready to take the next step toward growing a successful business, you want to ensure that you do your research to find the right business coach in Denver to help you achieve your goals. While some features of a successful business coach may be clear, other attributes may not be as obvious. Here are some things you’ll want to consider before hiring a business coach in Denver.
As the owner or decision maker in a small business, the responsibility of growing resides in your hands. You can read all the books and attend all the conferences where experts skim the surface of what it takes to grow successfully, but without investing time and effort into the proven business strategies that help businesses grow, you won’t achieve the success you’re looking for. In this series we’re discussing the tried and true strategies that businesses can take advantage of to grow and scale successfully. Today, we’re talking about how to use your CRM system to grow your business.
How does your business do when it comes to communication both internally and externally? Your answer to this question could determine the success or failure of your business. Communication is an Administration Discipline that impacts every aspect of your company. All companies have a communication culture, and if you don’t think that is true, think again. Your managers communicate with subordinates, frontline workers communicate with other frontline workers, customers, and vendors. Your executives communicate to your stakeholders: bankers, community leaders, government agencies, community groups, and the public at large. What message does your company consistently put into the market place? Are these messages tied into the vision, values and mission of your company, or are they tied to your products and services?
Inanimate objects require a driving force to move or influence a change in direction. Momentum is what keeps it moving. Inertia and momentum are key elements of physics that keep things in motion. Resistance and loss of momentum can cause a company to become lifeless. Revenues are flat, activities get stale, and results lag behind expectations. So, why do companies lack a driving force and momentum? Focusing on the minutia in the business is what often causes a loss of momentum. Leaders and managers too often focus on just the lack of performance. They fail to communicate the purpose behind the activities that lead to the desired results. Instead, they push workers to do more. They fail to inspire the workforce. Leadership is responsible for creating the driving force in the company. The driving force is inspiration. Motivation, drive, desire, and commitment are by-products of inspiration. Inspiring others is the key responsibility of the CEO.
Most businesses believe that they have something special to offer to potential customers such as products/services, high quality, low price, etc. You hear these types of messages in marketing and advising every day. Every business thinks they are special but are they truly different from the competition.